Presenting the best dressed celebs who walked the red carpet at the Nykaa Femina Beauty Awards.
She's made it to the top of Google's most searched celeb in India.
Fab minutes of glam that would cause anyone's heart to stop, nay, race.
It currently has invested in 35 locations, some of which border on a luxury level format and are large at 2,500 square feet.
The war is on! Ritwik Sharma finds out what's next for the beauty retailer.
Best looks from the Nykaa Awards that took place in Mumbai.
Check out the glamorous stars in attendance.
Consumers are opening up their wallets for intangible promises.